ON THIS DAY ·
July Ultimatum
23 Jul 1914 — Vienna gives Serbia a 48-hour ultimatum drafted to be refused. Serbia accepts nearly all its terms, but Austria-Hungary declares war on 28 July anyway. The next day it shells Belgrade.
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The moment in context
The Austrian heir's murder gave Vienna an opportunity to deal with a danger it had long feared. Austria-Hungary ruled many peoples, including South Slavs whose nationalism had encouragement from Serbia. Some Austrian leaders wanted to break Serbian power before it could further threaten the empire. Germany's unconditional promise of support, the “blank cheque,” made a hard policy more attractive: Vienna could act knowing that its great-power ally stood behind it.
From July Crisis and outbreak of WWI, chapter 3 of The Great War, 1871–1923 (JUL 1914).
The place: July Ultimatum — map and full story →
Teach this in 5 minutes
- Why it happened — The alliance machine. Bismarck had used alliances to isolate crises. By 1914 the opposing alignments could spread one. An Austrian attack on Serbia threatened Russian…
- The turn — Sarajevo, 28 June 1914. The assassination nearly failed. A bomb missed the archduke's car that morning; later, the driver took a wrong turn past the café where Princip…
- What it changed — The dominoes fall in one week. Austria-Hungary declared war on 28 July, and further declarations followed before Britain entered on 4 August. In the next chapter a German army…
Then ask the room: Was the First World War an accident, a choice — or both? Who, if anyone, was to blame? The argued answer is on the chapter page →
The atlas that shows it
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